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Please use this identifier to cite or link to this item: http://ir.jwcpe.ac.jp/dspace/handle/123456789/1118

Title: 地域スポーツ活動に対するスポーツマネジメント研究の再検討
Other Titles: Reconsidering of sport management for understanding community sport
Authors: 小野里, 真弓
畑, 攻
菅谷, 美沙都
谷口, 英規
Onozato, Mayumi
Hata, Osamu
Sugaya, Misato
Taniguchi, Hidenori
オノザト, マユミ
ハタ, オサム
スガヤ, ミサト
タニグチ, ヒデノリ
日本女子体育大学(非常勤講師)・上武大学(准教授)
日本女子体育大学(名誉教授)
上武大学(講師)
上武大学(教授)
Keywords: sport management
community sport
marketing approach
Issue Date: Mar-2019
Abstract:  These days a field of community sport is so crucial and gains a lot of attention in sport management studies. The purpose of this study is to organize theoretical systematization in the sport management, which has not been established clearly, as well as to reconsider issues on sport management relating to community sport. In addition, there is a need for a marketing approach to community sport study.  The followings are issues on sport management that we discuss. 1.Understanding sport management in terms of the multidimensional structure can clarify agendas for community sport that we should discuss. Besides, strategic approaches are expected to stimulate discussions and function effectively in community sport. 2.It is necessary to conduct marketing research and management approaches comprehensively in community sport.  As a further study, various marketing approaches to community sport will be required and the agendas which come up from these studies should be examined.
URI: http://ir.jwcpe.ac.jp/dspace/handle/123456789/1118
ISSN: 02850095
Appears in Collections:第49巻

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