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Please use this identifier to cite or link to this item: http://ir.jwcpe.ac.jp/dspace/handle/123456789/520

Title: テニスレッスンにおけるベネフィット・セグメンテーションに関する研究
Other Titles: A study on the benefit segmentation strategy for the tennis lesson business
Authors: 小野里, 真弓
畑, 攻
水上, 雅子
Onozato, Mayumi
Hata, Osamu
Mizukami, Masako
オノザト, マユミ
ハタ, オサム
ミズカミ, マサコ
日本女子体育大学(助手)
日本女子体育大学(教授)
日本女子体育大学(非常勤講師)
Keywords: tennis school
target marketing
benefit segmentation
Issue Date: Mar-2002
Abstract: In the modern society the role of the marketing in the enterprise and organization are becoming big still more and be faced with many marketing problems very even in the sports organization. Marketing inclination such that it satisfies the needs and wants of the consumer as premise for the solution of the problem, planning it make is necessary. Thereupon, I perceived this study to the market segmentation strategy from the purpose that clarifies the target market. The purpose of this study was to confirm the efficacy as the segment standard that perceive to the benefit of the consumer. And, this study carried out the questionnaire survey to tennis lesson participants, examined the market segmentation strategy in the tennis lesson business, by the benefit segmentation. As a result, following suggestions were obtained: 1. Benefit segmentation was confirmed that effective segment for satisfactory degree. 2. Target market became evident to grasp the characteristic of benefit segmentation.
URI: http://ir.jwcpe.ac.jp/dspace/handle/123456789/520
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