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Please use this identifier to cite or link to this item: http://ir.jwcpe.ac.jp/dspace/handle/123456789/526

Title: スポーツビジネスサービスにおけるプロダクトマネジメントに関する基礎的研究
Other Titles: A study on management in sports service
Authors: 水上, 雅子
畑, 攻
小野里, 真弓
Mizukami, Masako
Hata, Osamu
Onozato, Mayumi
ミズカミ, マサコ
ハタ, オサム
オノザト, マユミ
日本女子体育大学(非常勤講師)
日本女子体育大学(教授)
日本女子体育大学(助手)
Keywords: sport product
management
sport service
Issue Date: Mar-2002
Abstract: The purpose of this study is to examine the structure and function of sport product in the recent preceeding studies. Using Kotler's management theory, we reconstruct the results of sport product in watching professional baseball game, in lessons for tennis, golf and aerobics. The following results are obtained: 1. The structure of the above sport service product is different each ather. 2. Customers' benefit from these sport service products is varied according to the factors of product.
URI: http://ir.jwcpe.ac.jp/dspace/handle/123456789/526
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