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Please use this identifier to cite or link to this item: http://ir.jwcpe.ac.jp/dspace/handle/123456789/567

Title: 観戦者からみたスポーツプロダクトとしてのWリーグの分析と考察
Other Titles: A study on the W-league attendance and sport product
Authors: 小野里, 真弓
畑, 攻
齋藤, 隆志
Onozato, Mayumi
Hata, Osamu
Saito, Takashi
オノザト, マユミ
ハタ, オサム
サイトウ, タカシ
日本女子体育大学(助手)
日本体育大学(教授)
日本体育大学(講師)
Keywords: Sport product
W-league
Spectator sports
Issue Date: Mar-2005
Abstract: Recently,the interest and the concern for spectator sports which the people have risen, by the activity of Japanese players in Athens Olympic, and it is paid attention from media in Japan. But then, there are many issues for spectator sports. It is an important research, and, up to now, research for spectators trend and sports product have been done in the field of the sports management. It is thought that there would be a possibility for big spectator sports, however, there were less references in the case of basketball league. The purpose of this study is to pay attention to spectators in W-league(Women’s Japanese Basketball League), and to clarify the characteristic and the function for sport product. And then, the questionnaire survey was executed for spectator and it analyzed and it considered it. The result was summarized as follows. 1. The realities of spectator in W-League was clarified. 2. Function of the product that adapted it to each characteristic became evident. It is thought the new possibility of spectator sports to be suggested from this.
URI: http://ir.jwcpe.ac.jp/dspace/handle/123456789/567
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