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Please use this identifier to cite or link to this item: http://ir.jwcpe.ac.jp/dspace/handle/123456789/586

Title: フィットネスサービスのコンセプトとプロダクト構造及び機能
Other Titles: A Study on the Product concept, Structure and Function of Fitness service
Authors: 小野里, 真弓
畑, 攻
池田, 瑠里
Onozato, Mayumi
Hata, Osamu
Ikeda, Ruri
オノザト, マユミ
ハタ, オサム
イケダ, ルリ
日本女子体育大学(助手)
日本女子体育大学(教授)
日本女子体育大学(教務補助員)
Keywords: fitness service
product
concept
Issue Date: Mar-2006
Abstract: Today in Japan,the fitness clubs are greater and their market is expanding with some social factors; namely greater leisure hours caused by the economic circumstance, greater craving for holistic health and forever aging society. But after 1990, there had crisis a stagnation management and review of fitness service, by the breakdown of economic. As for the marketing regarding the service management of fitness club, the new concept that serve for the multiple consumer satisfaction have to be developed. The purpose of this study was to investigate the adequate sport management in a fitness club by analyzing the relations between users' behavior and effectiveness as product of fitness clubs that ware different concept. The questionnaire regarding demographics,using style of club,the users' feeling of fitness effect and product of service was constructed.Adequate statistical procedure such as factor analysis, cross analysis, CHI-test, F-test ware applied. The following results were obtained : 1. There were efficient relations between users' demographics and their behavior, which were different concept of fitness clubs. Especially, it was necessary appropriate receive for every user's because there were recognized different from user's age and view to use. 2. It was cleared that original structure for sport products and main program while two fitness clubs. Therefore, it was necessary for original basic concepts and match of each specific program. 3. It developed function of product by each user. Therefore, it was evident that promotion of two clubs products and programs ware key point.
URI: http://ir.jwcpe.ac.jp/dspace/handle/123456789/586
Appears in Collections:第36巻

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